The main heading tells both readers and Google what the page is about in one line. Without it the page reads as a list of sections with no subject.
Medium priority/
your home page has no description for search results
The description is the grey text under your title in Google. Without one, Google pulls a sentence from the page at random and it is usually not your pitch.
Medium priority/
The headings on your home page skip a level
Headings jump straight from one size to a much smaller one, which breaks the outline for screen readers and for search engines reading the page structure.
Low priority/
The title on your home page is too short to say much
A very short title wastes the most valuable line you get in search results. Add what the page offers and who it is for.
Low priority/
The headings on your products/alpine-blast page skip a level
Headings jump straight from one size to a much smaller one, which breaks the outline for screen readers and for search engines reading the page structure.
Low priority/products/alpine-blast
The headings on your products/cherry-cola page skip a level
Headings jump straight from one size to a much smaller one, which breaks the outline for screen readers and for search engines reading the page structure.
Low priority/products/cherry-cola
The headings on your products/cherry-limeade page skip a level
Headings jump straight from one size to a much smaller one, which breaks the outline for screen readers and for search engines reading the page structure.
Low priority/products/cherry-limeade
The headings on your products/classic-cola page skip a level
Headings jump straight from one size to a much smaller one, which breaks the outline for screen readers and for search engines reading the page structure.
Low priority/products/classic-cola
The headings on your products/classics page skip a level
Headings jump straight from one size to a much smaller one, which breaks the outline for screen readers and for search engines reading the page structure.
Low priority/products/classics
The title on your products/classics page is too short to say much
A very short title wastes the most valuable line you get in search results. Add what the page offers and who it is for.
Low priority/products/classics
The search description on your products/cream-soda page gets cut off
Google shows about 160 characters. This one runs to 162, so the closing thought never reaches the reader.
Low priority/products/cream-soda
The headings on your products/cream-soda page skip a level
Headings jump straight from one size to a much smaller one, which breaks the outline for screen readers and for search engines reading the page structure.
Low priority/products/cream-soda
The headings on your products/crowd-pleasers page skip a level
Headings jump straight from one size to a much smaller one, which breaks the outline for screen readers and for search engines reading the page structure.
Low priority/products/crowd-pleasers
The headings on your products/doc-pop page skip a level
Headings jump straight from one size to a much smaller one, which breaks the outline for screen readers and for search engines reading the page structure.
Low priority/products/doc-pop
The title on your products/doc-pop page is too short to say much
A very short title wastes the most valuable line you get in search results. Add what the page offers and who it is for.
Low priority/products/doc-pop
The headings on your products/functional-favorites page skip a level
Headings jump straight from one size to a much smaller one, which breaks the outline for screen readers and for search engines reading the page structure.
Low priority/products/functional-favorites
The headings on your products/ginger-lime page skip a level
Headings jump straight from one size to a much smaller one, which breaks the outline for screen readers and for search engines reading the page structure.
Low priority/products/ginger-lime
The headings on your products/grape page skip a level
Headings jump straight from one size to a much smaller one, which breaks the outline for screen readers and for search engines reading the page structure.
Low priority/products/grape
The title on your products/grape page is too short to say much
A very short title wastes the most valuable line you get in search results. Add what the page offers and who it is for.
Low priority/products/grape
The headings on your products/lemon-lime page skip a level
Headings jump straight from one size to a much smaller one, which breaks the outline for screen readers and for search engines reading the page structure.
Low priority/products/lemon-lime
The headings on your products/major-mix page skip a level
Headings jump straight from one size to a much smaller one, which breaks the outline for screen readers and for search engines reading the page structure.
Low priority/products/major-mix
The headings on your products/orange page skip a level
Headings jump straight from one size to a much smaller one, which breaks the outline for screen readers and for search engines reading the page structure.
Low priority/products/orange
The title on your products/orange page is too short to say much
A very short title wastes the most valuable line you get in search results. Add what the page offers and who it is for.
Low priority/products/orange
The search description on your products/orange-cream page gets cut off
Google shows about 160 characters. This one runs to 171, so the closing thought never reaches the reader.
Low priority/products/orange-cream
The headings on your products/orange-cream page skip a level
Headings jump straight from one size to a much smaller one, which breaks the outline for screen readers and for search engines reading the page structure.
Low priority/products/orange-cream
The headings on your products/raspberry-rose page skip a level
Headings jump straight from one size to a much smaller one, which breaks the outline for screen readers and for search engines reading the page structure.
Low priority/products/raspberry-rose
The headings on your products/rootbeer page skip a level
Headings jump straight from one size to a much smaller one, which breaks the outline for screen readers and for search engines reading the page structure.
Low priority/products/rootbeer
The headings on your products/shirley-temple page skip a level
Headings jump straight from one size to a much smaller one, which breaks the outline for screen readers and for search engines reading the page structure.
Low priority/products/shirley-temple
The headings on your products/short-list page skip a level
Headings jump straight from one size to a much smaller one, which breaks the outline for screen readers and for search engines reading the page structure.
Low priority/products/short-list
The search description on your products/sour-apple page gets cut off
Google shows about 160 characters. This one runs to 268, so the closing thought never reaches the reader.